Use News Alerts – Part 3 of Add Value

Haven’t stopped screaming yet – after reading yet another advice column (I don’t care pick your topic – any topic) that gave wise and sage advice – without ever so much as mentioning the power of Internet search. Last post we talked about getting better at basic search engine skills. Today – we focus on news alerts.

Learn Search Engines – Part 2 of Add Value

I wanted to scream a few days ago after reading Karen Hube’s Wall Street Journal article called “Adding Value.” Want to add value for your employer, be recognized, make more money and get promoted? Simple. Learn six Internet skills, the first of which is to Learn Basic Search Engine Skills. Studies show that 9 out of 10 Americans don’t have these skills, think they already do – and aren’t interested in learning more. That is a huge opportunity for you.

Add Value for your Employer? – Kiddin’ Me?!

Sometimes I just have to speak up. Like yesterday when the Wall Street Journal ran an article called “Feeling Less Useful at Work? How to Add Value in the Office,” which was about how employees could make themselves more valuable at work. And, I’m not kidding, I just had to scream!

Can a Book Change the World? (Part 2)

We just called Ed Bernacki and ordered six more Conference Navigator Guides for the conferences we’ll be attending soon. Why? Because when we used his guide at the recent National Speakers Association convention we got more great ideas than from any other conference we’ve ever attended. What’s a Conference Navigator Guide, you ask? Sheryl already wrote about it in the previous article Can a Book Change the World (Part 1), but there’s more.

Can a Book Change the World? (Part 1)

Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.
John Steinbeck

Can you imagine building a house with nothing but a saw? It can’t happen. You need all sorts of tools to build a house. Just as you need all sorts of tools to get the most out of a conference or convention.

Internet Chemistry – More than Just the Sum of its Parts

Were you good at high school chemistry? Whether you were or not, you probably remember the Periodic Table of the Elements. You may also remember that sometimes if you combined two or more of those elements, you might explode yourself right into the principal’s office.

The same thing is true of Internet search. Its explosive power comes from combining two or more timesaving tips. It won’t send you to the principal’s office, but it might just explode your business to the next level.

When Speakers Do Their Job

Sheryl and I survived the National Speakers Association Convention in Orlando last week. The four days flew past us in a whirlwind of top speeches, content rich workshops and bad food. Our wrists are still sore from taking notes, our planners chock full of business cards and our task lists out of control. But, still, something was missing. Something about meaning. About why we all speak. About what the affect of all our work might be, not just the sales figures we can rack up.

What the Heck is Affiliate Marketing?

With all the Internet marketing hype and hustle – it’s hard to know where to start to learn more about topics like search engine optimization, pay-per-click ads, Google Adsense, web analytics and affiliate marketing. How do you decide when to hire someone or when to do-it-yourself?

News Alerts Make YOU the Expert

Did you know that the latest news on your industry, your competitors and your customers can land in your e-mail inbox, with absolutely no effort on your part? “News Alerts” are one of the most powerful search engine tools available, but very few people are using them. Big mistake.

Sherpa Carries Weight

One of my Google news alerts yesterday told about a new marketing survey that should have bloggers crowing – and those who aren’t blogging thinking twice.