This Book Rips the Lid Off the Motivation Business

I couldn’t wait. The book jacket for Yes You Can! promised to rip the lid off the juicy secrets inside the motivation industry. It sounded like it would be a “tell-all” about the National Speakers Association, Toastmasters, the Landmark Forum and the life coaching business.

With a Title Like This, Who Needs Content? Part Two

Would you like to know 1 Sure-Fire Way to Write Headlines that Will Make Even the Most Jaded Reader Pay Attention? Sorry, that was another headline, wasn’t it?! Well, bear with me, because you don’t have to pay big bucks for “Headline Creator” software, copywriting workshops or online teleconferences.

With a Title Like This, Who Needs Content?

Your business will fail if you don’t catch your readers’ attention within 7/10ths of a micro-second. It’s true. The latest study just published by Bullroar and Blogwash definitively proves that the title you create for your articles, ezines and blogs are more important than your message, your persuasiveness, your humor or your mission.

A Few Simple, Smart Online Shopping Rules

The Internet provides instant access to a vast amount of information. The Internet also provides instant access to a vast amount of bunk, hype, hucksterism and even worse. How do you know which kind of information you are finding? And, if it’s somewhere in-between, how do you make the call?