Are social media sites just another place for you to put up a billboard about your upcoming webinar, workshop or boot camp? From the way most speakers, trainers, coaches and consultants are using Facebook, LinkedIn and Twitter, you’d sure think so.
Sorry, we just couldn’t resist that headline for this blog article. But, we promise you will learn how to use Google News (and Yahoo News) better if you get to the “Source of the Problem” and remember “Location, Location, Location.”
by guest writer, Mark Partridge
Mark V.B. Partridge, JD, attorney, law professor and professional speaker, and has been named one of the Leading Trademark Attorneys in the world by Law Business Research Ltd. His latest book is Intellectual Property for Professional Speakers: How to Build and Protect Your Greatest Asset.
So when can you use another’s work? Not all copying is infringement. Some instances of copying are permitted as “fair use.”
They are called “review copies,” “advance copies” or “readers copies” and they’re what publishers use to create buzz around newly published books. The buzz, however, has gone somewhat silent of late – as the world of journalism changes and fractures.